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Lead Generation

Lead Generation is the practice of initiating consumer’s interest in your product or service and is an incredibly effective marketing tool. 62% of B2B marketers consider lead generation to be one of their biggest challenges in marketing today.

Effective Lead Generation is a core skill needed to make meaningful and successful sales and is focused on attracting and converting strangers to prospects, and then buyers. We here at HMC Global appreciate that the current business climate has become extremely challenging due to Brexit and Covid and that winning new business is more important now than it has ever been before.

HMC Global’s training courses have been expertly developed and will be provided by our team of experienced marketing and sales professionals with 30 years of experience in the field. HMC Global’s Lead Generation training courses have been designed to equip business owners and managers with the context, knowledge, and tools to generate successful leads and create sales for their business.

HMC Global’s Lead Generation training services cover a range of methods to successfully generate good leads, including:

  • Advertising
    • How to advertise effectively. What channels are you potential buyers using? What do your potential buyers like?
  • Digital
    • This will include website and social media support, etc. Ranging from post type to engagement rates
  • Trade Shows
    • Why and how should businesses use trade shows correctly. What are the benefits of attending trade shows?
  • Email Campaigns
    • How to create a successful email marketing campaign and initiate contact with your leads
  • Content Creation
    • Creating digital, physical, and print content that will drive up engagement with potential customers and grab the attention of new leads
Lead Generation Sales Meeting

To learn more details on our Lead Generation programmes and services, and how they can help your business to generate sales, please contact our Programme Manager, Croia Gallen at: 

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