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How European Automotive Manufacturers Are Changing Foreign Direct Investment

We recently commissioned a new report analyzing the resurgence in automotive FDI from Europe into the US. Foreign Direct Investment experiences and strategies of the European automotive industry over the last few years offer a particularly valuable glimpse into the future of European manufacturing overseas as a whole. Stagnant sales and production inflexibility at home […]

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Follow Up Your Sales Leads

So, you’ve invested time in generating sales lead – Now let’s turn them into customers. However, to ensure that this is successful there is a few things you need to consider, the first is when and how you follow up as this is the key to closing deals. Remember, most leads take some time. To […]

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Marketing Strategy 101

The marketing strategy compiles all the marketing goals into one comprehensive plan, it tells you what to say, how to say it and who to say it too. It is vital for any organisation no matter what size to use both a Tactical and Strategic Marketing Plan to guarantee success and growth. The recognised framework […]

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The Fourth Industrial Revolution and Sales

Our Principal Consultant recently attended Hannover Messe, representing one of our key clients. This is what he learned The Fourth Industrial Revolution is upon us, with the concept of blurring the real world with the technological world. It is the coming together of the physical and the technological world, with the introduction of Artificial Intelligence […]

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