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Habits of Highly Effective Sales People

The art of sales can be difficult, however, there is a few sales habits that you can develop to make sure you become a more effective sales person.


Improve your Sales Development Strategy

Now, that the first quarter is over, it is time to review your sales practice for the next three quarters to ensure you find the right leads. It has never been as important to sell to the right people and have a clearly identified sales process. Data-Driven Market Approach – Before making key decisions on how […]


Understanding your audience

In order to get the most out of your sales and marketing you first need to understand your audience. Yes, who are the people who would need your product or service, as without this knowledge you cannot market efficiently or effectively. Without segmenting your market, you will not know what strategies or messaging you need […]


The Importance of Marketing Analytics

Analytics can be confusing if you don’t know what you’re looking for. Most business professionals want to gain an insight into their customers and make sure that the content they share is relevant to their audience. By having access to analytics you’re ensuring that you can see exactly what pieces of content get the most […]


Get a laser focus on the right market

Cost of sales is a killer. After developing an excellent product or service and fine tuning the details you need to make sure that it is marketed to the right people. Understanding and maximising your return on investment (ROI) is fundamental to an efficient sales operation. There are two key elements to success in this […]


Big congratulations to our marathon runners!

Big congratulations to our marathon runners, who not only came in with very respectable times, but raised in excess of £750 for our charity partner the Northern Ireland Childrens Hospice. Well done team HMC!


Sales as a Service

Reduce the cost of sales and grow revenue. Companies outsource almost every type of function to gain efficiencies, skills or cut costs. It has become commonplace to outsource ‘non-core’ activity to allow focus on where you really add value but one of the last taboos in the outsourcing space is sales. Companies fear messing with the sales […]


Zipline across the Lagan 2015

The entire HMC Global team would like to congratulate Michael and Olya on tackling the 1000ft zipline across the River Lagan in support of our charity of the year, TinyLife. They stepped up to take the challenge on a perfect day in Belfast, CLICK HERE for photo’s and video of the event.


China takes the lead in global FDI

Statistics published this year show that in 2014 global FDI flows have fallen 8% with a total of $1.26tn being invested internationally. For the first time since 2003, despite ongoing challenges in the domestic economy, China has overtaken the USA as the top destination for Foreign Direct Investment. Alarming fall for USA Alarmingly, year on […]


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